Left The Etta Dress Right The Macy Maxi Dress

Summertime in Australia is unlike anywhere else in the world.  Time truly slows down, the days stretch out and all priorities start to shift around soaking in that salty, summery air.

Particularly for those of us near coastal locations, barely a day will go by that doesn’t involve at least one ocean dip.  And summer-style becomes an entire vibe of its own.  Make up is minimal, hair is natural and piled high, footwear must be ‘kick-off-able’ and our skin is more regularly moisturised with factor 50+ than anything else.

Summer dresses really reign supreme and become our wardrobe heroes.  They’re a winning ‘one-item’ outfit and are easily rolled up in a beach bag, thrown over swimmers and worn to a lingering, long brunch.  Lou Lou dresses incorporate the perfect summer fabric, with breathability, thermo regulating and absorbability. Nothing feels as amazing on a hot beach day as a Lou Lou dress.


Left The Ella Tank Dress Right The Lorde Maxi Dress

Summer Styling Tips

Easy, floaty dresses and simple layers are your best choice for the warmer months. If your nights cool down quickly, or you’re often jumping in and out of air conditioning, keep a Lou Lou Kimono on hand for that extra, stylish layer.

Otherwise pair your favourite dress style, like the classic floaty Ella Dress, with rattan slides, wide brim hat, fringed beach towel, insulated drink bottle and your current favourite book for the ideal day out at the beach.  Set up that perfect spot on the sand and settle in for the long haul.

For a lunch date, or a fabulous summer event, we love The Lorde Maxi or The Cher Dress styled with metallic slides, statement earrings, minimal glowy makeup and some flowing sun kissed locks for the perfect summer nights style.

Summer is about embracing natural beauty and relaxing styles, staying comfortable in the heat and humidity, and enjoying every hour of the blissfully long warm days. Lou Lou was crafted to suit this dreamy lifestyle perfectly, and is a summertime go-to.

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